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The rapid development of the instrumentation-related exhibition industry cannot be separated from the acceleration of an invisible hand—market dissemination.
The convention and exhibition industry serves the purpose of exchanging information and achieving trade. It has a strong social function in itself, coupled with its directness and concentration as well as the wide range of participants attending the exhibition, it is easy to add "events", so it is also It will attract numerous news media and report on it. Many newspapers, radio stations and television stations that we contact daily have many news reports that play an advocacy role for the exhibition. During the exhibition, radio, television stations, and newspapers all track or report their opinions.
On the other hand, the convention and exhibition official will adopt means of dissemination, conference proceedings, exhibition websites, and so on. The journals, etc., are generally for exhibitors, investors, and their products, and of course, there will be introductions to suppliers who are not exhibiting, and they will also create a special forum to advertise for businesses. The conference will be distributed free of charge to exhibitors and visitors before and after the exhibition to facilitate future contact. Therefore, the journal has a great role in reflecting the strength of the exhibition. The exhibition website is the most important publicity tool for the outside world to understand the exhibition. The information capacity is large, the dissemination scope is wide, and the update is fast. All the information about the exhibition can basically be found on the exhibition website. Therefore, the construction of the exhibition website is emphasized and its attractiveness is enhanced. And authority is of great benefit to the development of the convention and exhibition industry.
With the development of the Internet, people recognize the importance of public opinion. A large number of product suppliers and buyers exhibitors need a platform for more free information exchange and product circulation. At this time, the rise of non-official media specials has brought a spring breeze to the market dissemination of the instrumentation-related exhibition industry.