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Since the beginning of the 21st century, China’s auto industry has developed rapidly. However, behind the prosperity, we have found that more core technologies are still in the hands of international auto giants. Domestic enterprises are also acting as a “material processingâ€. Car executives began to be pressured from all sides, the name "own brand" popular.
Against this background, in addition to the original Geely and Chery, various large-scale joint ventures have also threatened to launch their own self-owned brand models. However, due to input and technology, independent brands can only be supporting roles in the market. To develop our own automobile industry in China, we should not just stop chanting slogans. We must develop our own brand models, and we must also increase our technology and quality. Therefore, Chinese self-owned brand models also call for a “model car†that meets the market environment.
Then, what standards do the “demonstration car†meet? This standard is not set by the author, it is not determined by the car manufacturers, but is determined by a large number of consumers and the market. Through the visit, the author finds that the hot-selling domestic models are on the market. There are several common features: reasonable price, high power and small displacement, trend-oriented design, as much as possible internal space, high security, excellent quality and environmental performance in line with social development.
Looking around the market, there are almost no independent brand models that meet the above conditions, Geely, Chery, BYD, and Lifan. The production of these self-owned brands has not yet taken too long into the automobile production field, coupled with the international standards are not very sufficient, making the model The competitiveness is not strong, and FAW Pentium has just launched, because its engine, transmission, chassis and other important systems are from the Mazda 6, strictly speaking, Pentium is not a product of independent research and development of Chinese cars, then which company can create consumption What is the "model car" that Chinese people like to use for their own good quality and low price?
The pillars of China's auto industry such as FAW, Dongfeng, SAIC, Chang'an Automobile, Guangzhou Automobile, and Nanjing Automobile, due to their hardware and software conditions, they should bear the brunt of the development of “demonstration carsâ€, while Dongfeng and GAC have no time to develop their own brands. SAIC and Nanjing Automobile have introduced Rover technology. It is hard to say how many new cars are put into production. Although Changan Automobile has always devoted itself to the research and development of its own brands, it lacks the experience of cars and makes the newly listed Landwind fashion market respond in a general manner. The “bossâ€â€”the FAW Group has become the focus of attention. Inside the FAW Group, Xiali, as the production base of its own-brand economical sedan, leverages the experience of the car industry for nearly 20 years, and the super-million-car sales of the Xiali model. The production of China's first "demonstration car" Tianjin FAW is shouldering heavy responsibility.
Indeed, Tianjin FAW also did so. At the Shanghai Auto Show in 2005, the author saw the self-developed models code-named C1 and D1 launched by Tianjin FAW, and recently it was reported that the C1 sedan set as “Weizhi†had already been launched. The line will be listed in September. From the information I learned earlier and the “Weizhi†model that Tianjin FAW unveiled recently, this car has the characteristics of “demonstration carâ€.
"Demonstration" not only represents Weizhi's high requirements for family cars in the current market, but also represents the arrival of an era in which consumers can truly enjoy the achievements of the automotive industry. In the case of FAW, the downline of the "model car" Weizhi is a new breakthrough after the "Tianyi merger." For Chinese industry, this is a clear indication that national car companies can finally talk with the international auto giants on an equal footing and can develop and manufacture. With world-class automotive products, on this basis, we must not only build China's model cars, Asian model cars, but also build global model cars.