“ Yuchai has done a good job, mainly because the market segment has been made solid.†At the 2013 road transport vehicle exhibition , Huang Yi, secretary of the Marketing Party General Branch of the Guangxi Yuchai Machinery Co., Ltd. and deputy general manager of the sales company, accepted the reporter. In the interview, he said. Make the market fine A factory to measure a test At this auto show, Yuchai carried seven sets of environmentally friendly and energy-saving engines, including two large-scale national IV passenger car upgrades (YC6MK and YC6L), two sets of national V natural gas engines (YC6MKN and YC6LN), and one school bus-specific power (YC6J), 1 The hybrid two-generation system and the newly launched 3.8-liter displacement YC4S engine for the mid- to high-end business reception vehicle market were exhibited this year. According to Huang Yi, this year's exhibits once again reflect Yuchai's emphasis on the market segments. Solid market segmentation is an important reason why Yuchai’s sales continue to increase in the first five months. "In the first quarter, the growth rate was 9.7% year-on-year, and the sales growth in April and May was even more pronounced. In April, the sales volume reached more than 54,000 units, an increase of nearly 30% from 42,000 units in the same period of last year; May sales are expected to be between 46,000 and 4.8. Million units may reach 50,000 units, compared with 32,000 units in the same period last year, and the increase is expected to exceed 50%.†Huang Yi said that in the first four months, the growth of the entire industry was not very obvious, with an increase of about 5% year-on-year. The growth rate of Yuchai was 16.2%, and due to the large number of bases, the increase was significant. The increase in April and May was more than 10,000 units year-on-year. Among them, gas engines sold more than 8,000 units in January-April, an increase of about 50% from the same period last year; school buses have more than 5,000 supporting power units, accounting for 60% of the country's entire school bus market. For the reasons, Huang Yi said: "Mainly in the segment market to do a solid. For example, in terms of trucks, the Hubei market has about 100,000 units, covering 13 models of power, each power, each special item we have developed The detailed plan is to measure the market, make a measurement, and make the market detailed so as to guarantee the realization of the overall goal. In the first half of the year, we will strive to achieve 270,000 units and complete 60% of the annual target." Respond to country IV Technical Preview Service The current industry is most concerned about the State IV emission upgrade. In this regard, Huang Yi said: “Yuchai has always been in the leading position in the research and development of low-emission technologies and closely follows the international leading-edge internal combustion engine technology. Whether it is State III, State IV, or State V, we have always been at the forefront of the industry, always Prior to the policy, when we switched to State III in 2008, our National IV products had already begun to be put into the market in batches.After a few years of market verification, we have learned from experience in product R&D, manufacturing processes, and after-sales service guarantees. All are more, and the ability to solve problems is also relatively stronger." According to reports, in order to welcome the country IV emissions upgrade, Yuchai has made two major preparations. First, on the product side, on December 27 last year, Yuchai launched seven national V natural gas engines and five National IV diesel engines at one time, further enriching the series of emission compliance products. At present, Yuchai's product "announcement" has comprehensively covered the diesel IV and the gas engine country V main sales models. Second, with respect to services, Yuchai has prepared for the rainy day and has continuously increased its efforts to build an electronically controlled service security system based on the situation in which products are introduced to the market. At present, Yuchai has more than 1,200 electronic control service stations with service capabilities of the State IV, forming a relatively comprehensive electronic control service security system. “After the Spring Festival this year, our service system will focus on upgrading the service capabilities of State IV. By July 1, the focus will be on improving the capabilities of service stations in prefecture-level cities, and ensuring that at least one service station in each city will have a national IV service. Ability," Huang Yi said. Improve the product line Covers professional wins in cars Solidly doing a good job of segmentation can not be separated from the rich product line. Referring to the 3.8-liter displacement YC4S engine for the high-end business reception vehicle market, Huang Yi said that this engine is mainly matched with high-end light passengers. Its small size, compact design, and good economy, aiming at tourism, school bus power, and urban and rural passenger transportation markets are useful supplements to Yuchai's products in the field of light and medium passengers. In addition, Yuchai attached great importance to the development of the large passenger car market and the 6.6-meter passenger car market while defending its predominant position in the large and medium-sized bus market from 8 meters to 11.4 meters. In the second half of this year, Yuchai will focus on the bus and passenger bus markets to find some breakthroughs. “The key to this is the 'Product Announcement'. The new engine products introduced at the beginning of this year are now being supported by vehicle manufacturers. At the same time, the gas machine sector needs to have large growth,†said Huang Yi. In addition to passenger cars, trucks, ship engine power, agricultural machinery, etc., are areas Yuchai has focused on, Yuchai has also extended its product line to the field of passenger vehicles. “In the field of passenger cars, we introduced a Japanese expert who had worked at Toyota Motor and two Japanese experts in manufacturing last year. We have already made products such as YC4W. At present, passenger cars are mainly given Geely Automobile and Beiqi Group are supporting. We will also introduce quality directors and purchasing directors this year, all of whom are experts in the machinery industry of well-known European companies," said Huang Yi. “Overseas is also a focus of our attention. This year's goal is to ensure 40,000 units and reach 50,000 units. The overseas market has great potential, and we are improving the construction of after-sales service system, not just relying on distributors to do after-sales service.†Huang Yi told reporters. “One strategy that we insist is to make every segment market professional by improving the product line and expanding the product coverage area. For example, in the passenger car power segment market, there are highway versions, bus versions, and The version of the tourism version of the supporting power, we are all specifically developed.Although from a cost point of view, the pressure is greater, after all, this professional is too much. But from the user point of view, it is more convenient. Because of Yuchai In doing so, the East is not bright in the West, as when the entire internal combustion engine industry was in bad shape last year, because our product line is relatively long and the risk is relatively small. We hope that the East is bright and the West is bright," Huang Yi said.
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