Beijing auto consumption shows high-end trend

The biggest change in this year's consumer market in Beijing is the new policy of restricting car purchases. The licensing of the Yaohao brand and the total control will change the pattern in which the consumption growth of Beijing has relied on auto consumption for the past 10 years. “Under the influence of the policy of restricting the purchase of cars, despite the overall decline in the Beijing auto market, the market share of imported cars will increase.” Wang Cun, Marketing Department, China Import Auto Trading Co., Ltd. believes that “the market share of imported cars in Beijing will be realized in 2011.” 10% can be expected."

A few days ago, the statistics released by the Asian Games Village Automotive Trading Market showed that in January 2011, Beijing imported 2,625 vehicles, which accounted for 15% of the total new vehicle month, and its share was 3.75 times that of the first quarter of last year.

At the same time, the new deal on the Beijing Yaohao brand will further drive auto consumption to a higher level. The data monitoring of the Asian Games Village automobile trading market shows that among the sold models, the sales ratio of 1.6L and below models has dropped from 45.79% in mid-December 2010 to 16.65% on January 23 of this year; the models with more than 2.0L displacement are From 24.43% to 55.57%, of which 2.6L or more displacement models increased from 12.64% to 43.41%.

Reporters found that in the market, the current Beijing dealers, the sales of luxury brand dealers are much higher than the single-brand sales of domestic brands, becoming the main sales force of the Beijing auto market. It is reported that in the January sales ranking of Beijing's imported brands, the Subaru Foresters topped the list with 485 performances for the first time. The luxury cars Audi A6L (), Mercedes-Benz GL () K, BMW 5 Series, Land Rover Freelander and others are also occupying four seats in the top ten sales.

Yan Jinghui, deputy general manager of the Asian Games Village automobile trading market, believes that Beijing, as a transit center for imported high-end cars represented by imported cars, has a clear feature of sales of surrounding cities in central cities. Sales of medium and high-grade imported vehicles not only support sales in Beijing in January, but also It will play a role in further bridging the gap in sales and benefits of the Beijing auto market this year.