Volkswagen previously announced that it will form a brand new low-cost car brand, mainly for the Chinese market. This new brand will launch four models including SUV, MPV and four-door sedan (hatchback, sedan version). Recently, some overseas media reported that Volkswagen will cooperate with Great Wall Motor to develop cheap models. In this matter, Netcom communicated with the public officials of the People's Republic of China, and the other party denied it. He said: "There is no information about the cooperation with the Great Wall at any headquarters. We have already reported this matter to the German headquarters." Conveyor Belt,Rubber Industrial Conveyor Belt,Conveyor Industrial Belt,Industrial Equipment Industrial Wuyi Slon Machinery Co.,Ltd , https://www.selongmachinery.com
In this regard, Netun's chief commentator, "International Business Daily" car weekly editor He Lun teacher said: "Great Wall, Geely, BYD is undoubtedly the hope of the future of Chinese brands, the development of China's auto industry must first develop these Chinese brands. But In terms of the news of the cooperation between the Volkswagen Group and the Great Wall today, this project will involve the two most important partners of Volkswagen in China. Doing the self-owned brand is the first appeal of the two major partners of the Volkswagen. This is an important way to achieve a good self-owned brand. Under this circumstance, if the Volkswagen Group does not cooperate with the two masses on the cheap car project but with the Great Wall, how can the public feel?"
Previously, German media reported that: "Volkswagen is currently negotiating with Great Wall Motors, and both parties are considering joint testing to develop new low-priced brand cars. Volkswagen is led by Christian Klingler, a board member responsible for marketing and sales. The road show has already had the first round of consultations with Wei Jianjun, the chairman of the Great Wall, and discussed the details of the possible cooperation. "But when we asked the public Chinese officials about the matter, we got a negative answer. It is understood that the future mass-market models will still be sold in the form of new brands. The public executives said that cheap models are not suitable for the Volkswagen logo, and the positioning of the Volkswagen passenger car brand is the higher-end users in the popular market.
At the same time, Volkswagen's low-cost brand as a new project launched in China and other markets, Volkswagen Group management board member, Volkswagen Group (China) President and CEO Mr. Heizman said to Netcom: The project and the market segment, no doubt its importance is becoming more and more prominent for the public. For Volkswagen, our overall development goal is to continuously expand our production and sales, while further consolidating our leading position in the global automotive industry. The low-priced car ultimately depends on the market trend, mainly to pay attention to the following aspects: First, China's third-tier to fifth-tier cities, whether it is in the growth of low-cost cars, is there still a difference, which deserves us further Go to research. Second, whether the Chinese used car market can survive. Third, consumers will pay more and more attention to total cost of ownership in the future. Fourth, whether China can achieve standardization faster and achieve faster growth, all of these factors will have an impact on the direction of our low-cost car projects.
At present, the consumption of the automobile market is becoming saturated, and the profit of bicycles is difficult to be improved. Therefore, more and more car companies are turning their attention to the products that are positioned at a lower price, and the Volkswagen launches this new brand to further compete for China’s 3rd and 4th lines. The city's market share, and hope to increase overall sales in China. In the future, it is expected that the new product will have a more introductory price than the lowest product of FAW-Volkswagen - Jetta (priced at 8.28-13.48 million). According to related plans, in addition to the Chinese market, cheap models will also be sold in Russia, South America and some emerging countries.
The new brand of the future Volkswagen is expected to launch four models including SUV, MPV, four-door sedan (hatchback, sedan version), and it is understood that the four models of the cheap brand have a wheelbase of 2,500mm. The car and SUV are 4,000 mm long, the five- or seven-seat MPV is 4,200 mm long, and the body length is between Polo and golf.
At the Neiva International Auto Show in March this year, Volkswagen Group CEO Martin Wendern said: "In the foreseeable future," Volkswagen will promote the progress of new low-priced brands. In addition, in order to ensure that the manufacturing cost of the new model is competitive, the cheap car will not adopt Volkswagen's latest small car modular NSF platform, but will be derived from the PQ24 old platform.
All models owned by the new low-cost brands are expected to be jointly developed by FAW-Volkswagen, Volkswagen China and FAW Group, and the brand will eventually enter the Chinese market in the form of "FAW Volkswagen joint venture brand". Qin Huanming, deputy general manager of FAW Group, once said: "The market segment of 60,000 to 80,000 yuan has a demand of 3.5 million vehicles in China. At present, FAW is working with German Volkswagen to research this market segment and develop a self-owned brand. Automobiles produce 450,000 to 600,000 vehicles a year."